Many people underrate the size and true potential of Africa. Africa is the world's second largest continent, made up of 54 countries located on both its mainland and islands. The continent covers about 30.22 million km2 (11.67 million sq mi) of land area and is potentially the world's largest trade zone.

A graphic illustration of the continent's "true size" shows that Africa "contains the entirety of the USA, all of China, India, as well as Japan and pretty much all of Europe as well - all combined!"

the true size of africa

The True Size of Africa (click image to enlarge)

Africa's Resources
Africa is a very huge land mass with large deposits of natural resources, and a population surpassing 1 billion people. The continent is one of the most richly endowed, with natural resources including hydrocarbon fuels, metals, precious stones, forests, wildlife, fertile lands, and generous amounts of sunshine. Africa's resources and potential is very huge but still very largely untapped.

Africans nations are increasing the skills and knowledge base of their populations and providing increasing potential for improving resource management. Citizens likewise are equally demanding better governance and greater accountability for national resources, and across the continent skilled, savvy, and entrepreneurial Africans are stepping up with innovative transnational and global visions to impact our world.

Africa's Market
Africa's markets are opening up across national boundaries, creating transnational and regional trading blocks. Advancing this cause, Africa's apex body the Africa Union, has amongst its driving objectives "to accelerate the political and socio-economic integration of the continent".

With new technologies Africa's population is much more informed and better connected than at any previous time, increasingly connecting across the continent, and with the global world. Africa's businesses and organisations are ready for partnerships to explore the huge natural and human potential available on the continent.

Visit our africa forum to talk about working or doing business with Africa.